£26million worth of humanitarian aid delivered in 7 years


4th August 2021

By Naomi Kitchen

For 7 years Goods For Good has been delivering essentials, dignity and hope to the most vulnerable in need. As we celebrate our 7th birthday we have delivered over £26 million-worth of humanitarian aid to over 3 million vulnerable people in need, globally.


We have a lot to celebrate this month. Not only is it our 7th birthday but we have just hit £26 million- worth of aid delivered. Since the charity was set up 7 years ago we've delivered over £26 million worth of humanitarian aid to over 24 countries worldwide, providing over 3 million people with essentials such as clothing, footwear, underwear and bedding, nappies, food, hygiene goods, toiletries and medical equipment.






Due to the Pandemic and Brexit our 7th year has been our most challenging but our most rewarding yet. With thanks to the National Lottery Community Fund and funding from Comic Relief the charity has been able to increase its activities by almost 40% supporting more weekly requests from UK charities supporting vulnerable people – such as emergency food banks, housing associations and asylum seekers’ drop-in centres. Our network of charity partners has grown in the last 12 months and we now work with over 50 UK organisations who support the UK’s most vulnerable people. These are people that are homeless, isolated, single parent families, people with mental health issues and refugees and asylum seekers.




In the last 12 months alone, our small team has reached over 1million people delivering over £6million worth of essentials such as clothing, footwear, underwear and bedding, nappies, food, hygiene goods, toiletries and medical equipment. In 2021 despite undergoing major heart surgery, CEO Rosalind together with her small team have also launched its Prams For Good and Sport For Good initiatives.


Goods For Good was set up in 2014 by Rosalind Bluestone. At the age of 60 and having recently been made redundant, she started the charity from her dining room table in Borehamwood determined to address the imbalance she saw in the world between those that have too much and those that have too little.


In January 2002, Rosalind started working as a Programme Manager for World Jewish Relief’s Gifts in Kind Programme and was responsible for building up the programme from scratch, exporting £33.3m-worth of humanitarian aid relief to Eastern Europe and former Soviet Union countries. She visited those countries and communities and the poverty she witnessed there impacted her life greatly.


In 2013, the charity closed its humanitarian aid delivery operation but Rosalind did not lose her passion or determination. At the age of 60, she decided to continue her work and expand it to help with an unprecedented world crisis, which was unfolding which she just couldn’t ignore. With the help and encouragement from an ex colleague, Noah Bernstein, and Dutch Charity connection Max Veenstra, who shared the same vision she set up Goods for Good in 2014.


Seven years on the charity has grown in size and impact. With a lean staff-team of two full-time and two part-time people it’s supported by a valuable network of 250 volunteers. To date the charity has delivered over £26 million worth of donated goods globally to vulnerable people in need in the UK and 24 countries overseas, including Eastern Europe, former Soviet Union, the Middle East, Africa, and the Philippines.




In 2020 the charity moved its operation from Borehamwood to Watford and this marked a significant milestone for us. With more space, we have been able to scale up the rate at which we collect unsold goods from industry and preloved items from the community. The new premises in Watford has given us more capacity to sort and categorise items as they come in and allow us to quickly respond to community appeals, easily locating and despatching what they need. We also received funding from the National Lottery Community Fund and Comic Relief which has enabled us to increase our activities supporting more charities reaching more people in need.



There are over 80 million people worldwide who have been displaced from their homes due to war, unrest, or natural disaster. Besides living in danger, the majority of these people have inadequate food, shelter, clothes, medicine, and other essentials.


- There are 4.2 million children living in poverty in the UK. That’s one in every four children who don’t have the essentials to live.

- 280,000 people have been recorded as homeless, including hidden homelessness.
- There are 1 million elderly people in the UK who identify as lonely and go over a month without speaking to a friend, neighbour or family member.

- 31,115 applications for asylum have been made so far this year
- 16 million people in the UK experience a mental illness, with the numbers rising by an estimated 10% during COVID.


For the last 7 years Goods For Good has been providing a lifeline to these vulnerable individuals.


As we celebrate our 7th birthday we're asking you to support us and donate a birthday gift. Whether it’s £7, £17, £27 or even £70 your donation will enable us to send £100s worth of goods to those most in need.

You can help us deliver the essentials that provide purpose and hope to so many by making a birthday donation today. Here's what your donation can buy:


* £7 helps us deliver 3 packs of nappies
* £17 helps us deliver 4 boxes of baby clothes & hygiene goods
* £27 helps us deliver 5 boxes of new underwear and socks
* £100 helps us deliver new bedding to 30 families
* £1,200 delivers a 40’ truck of humanitarian aid from the UK to our consolidation hub in Holland


From a one-off gift to a regular donation, your support will help us continue our work providing a lifeline of essentials to those that need it most. You can make a donation by clicking here DONATE