The Big Heart Edit Raises £25,000
26th July 2021
In February we announced our partnership with The Big Heart Edit - a philanthropic organisation whose aim is two-fold; to raise money for charities that support vulnerable communities in the UK and abroad; and to encourage shopping with purpose.
The idea for the project was driven by a desire to help vulnerable communities in the UK and abroad following the protracted and ongoing disruption COVID-19 was having on lives and livelihoods. “The Big Heart Edit was born out of the context of the Covid 19 crisis which, as we all know, has real social and economic consequences”, said Ariane Vayid, Co Founder of The Big Heart Edit.
Inspired by the French initiative We Give Collab, Co-Founder Manuela Moollan, decided to develop something similar in the UK. “Covid had a big impact on the British population. 4 million children live below the poverty line, 10 million people have seen their financial situation worsen during this crisis. We therefore had to provide our help by initiating a momentum of solidarity ”. Already very involved in the world of philanthropy, Manuela had the knowledge and contacts to set-up the project.
The Big Heart Edit Co-Founders Manuela Moollan (left) and Ariane Vayid (right)
Over the last 6 months the team, which consists of seven passionate and talented women, have curated eight auctions, with 100% of the proceeds from each auction going to Goods For Good.
The eight-part auction series ran on Instagram from February 14th - June 30th and during this time we've worked alongside some incredible curators and over 100 remarkable brands. Each auction has been thoughtfully and lovingly curated and as a result the team have raised a phenomenal £25,000 for Goods for Good.
As the charity celebrates is 7th year this month, we have helped over 3million people across the world receive life-changing essentials. Every month we support thousands of people in need, and our key challenge is raising the desperately needed funds to cover operations and logistics costs, so we're able to deliver essentials to those in need, so the money raised from these auctions is vital in enabling us to continue our work supporting the most vulnerable. We would like to say a huge, heartfelt thank- you to everyone who has contributed to the success of this project. From curators and donors to those who have bid for items, you have all contributed to something very special and your help and support will help impact so many lives.
HOW IT WORKS
1. Each auction has a curator who brings together a collection of aspirational brands, with each brand committing to donate one item to the auction.
2. The auction is launched on a Sunday and last for 3 days.
3. Followers of TBHE channel have the opportunity to bid on the lots in the auction over the course of a week.
4. Once the auction closes, the winning bidder receives a message from TBHE team to notify them of their win and send them a link to honour their pledge.
5. Once all the winning bidders have made their donations 100% of the proceeds are donated to us.
OUR CURATORS AND DONORS
Links to each auction curator and donor brands are below.
1. BIG HEART EDIT
Donor brands: Sloane Stationery , Rae Feather, Muzungu Sisters, WholyMe, OffTrack, So Choux, Mack Books, Home Drawn, Kilian, Felt Creative, ALPHA H, KXU, Loaf Lifestyle, Grace Helmer, Square Mile Coffee, Akasha Awakening, Leivan Kash and Isabelle Bizard Lamps .
2. WANDERLUST EDIT
Donor brands: London W11, Daphine, Family Affaire, Clarissa Ward, The Jungle Emporium, Swicily, Bon Parfumeur, Katerina Kerouli, Ishkar, Capsule, The YSSO, Natalie Foss and Loaf Lifestyle.
3. SPRING EDIT
Curated by Laura Vidrequin, founder of Kids O’Clock
Donor brands: Alighieri Jewellery, Allbirds, Capulette, Carolina Irving & Daughters, Daphine, Gag & Lou, Kids O’Clock, Luz, Maison Flaneur, Mapiel, Tara Zadeh, The Fabled Thread, Usisi Sister, Yosuzi and Thelma & Leah.
4. KIDS EDIT
Curated by Amandine, founder of The Reunion
Donor brands: Amaia Kids, Apolina Kids, Bazaar, Brai, Cherry Bandits, Edoki Academy, Elementaire, Folpetto, Hops, JoJo Factory, Juillet Juillet, Katerina Kerouli, Laurence King, Little Cabari, Lours Paris, Maison Juli, Mila Jack, Ouate, Princess and the Cake, Super Minus, The Clow Company and Toucan Box.
5. ALEXANDRA TOLSTOY EDIT
Curated by Alexandra Tolstoy
Donor brands: Alex Gore Brown, Luke Edward Hall, Robert Kime, Susan Deliss, Soane, Carolina Irving & Daughters, Muzungu Sisters, Brora, The Regular Works, Pinxton & Co, A Prin, SJ Axelby, Natalia Violet Antiques, Zima Restaurant, Sibyl Colefax, Smith & Munson, The Lacquer Chest, Olia Hercules, Nicholas Mosse Pottery, Jamb, Volga Linen, Tart, Tinsmiths, and Caramel.
6. FASHION-CONSCIOUS EDIT
Curated by Rachel Arthur
Donor brands: Donor brands: GANNI, London W11, Sevda London, Cosmydor, Birdsong, Raeburn, Evamoso, Katharine Hamnett London,Clothes Doctor, Ssone, Sheep Inc., BOTTLETOP, Chloe Hayward London, Casa Raki, Ninety Percent,AFF&JAM, Lora GENE, The Restory, PANGAIA, Outland Denim, GUARDI, Beulah London, Revival. London, FLOA, BEEN London, Marfa Stance and Omi Na-Na.
7. HOME STYLING EDIT
Curated by Elizabeth Hay
Donor brands: Alice Palmer & Co, Beata Herman, By Alice, Caroline. Irving & Daughters, Christopher Moor, de Gournay, Elizabeth Hay, Hankie Pankie Tables,Jean Monro Prints, Little Cabari, Lucy Kent, Matilda Goad, Nicole Fabre, Penny. Morrison, Polly Fern, Pooky, Sabbara, Salvesen. Graham, Shellegance, Sophie Conran, The Lacquer Company, The Mews Fabric & Furnishings, Vaughan Designs, Veere, Grenney and Zojora.
8. NATURAL WORLD EDIT
Curated by Suhair Khan
Donor brands: Clementine Teniqua Crawford, Sophia Wee Blázquez, Sasha Siem, Alexandros Xenophontos, Charlotte Colbert,Hassan Shah Gilani, Gonzalo Herrero Delicado,Ben Cullen Williams and DRIFT, donated by Carpenters Workshop Gallery.
FIND OUT MORE
To find out more head over to Instagram and follow @thebigheartedit * thebigheartedit.com * press@thebigheartedit.com
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