Prams for Good is a collaborative initiative with the aim of matching families in need with pre-loved prams and pushchairs to enable them to get out and about with their babies and children. We're working with pushchair brand, Didofy, who are spearheading the campaign and media partners MadeForMums, Dadsnet and Nursery Online to help families in need across the UK – and overseas by matching them with pre-loved prams and pushchairs.
Our ambition is to roll this out across the whole parenting industry – car seats, food, nursery furniture, feeding products – the needs for the families in need is endless, expensive – and growing. We’re aiming to sign up as many retailers and brands from across the industry as possible.
Whether you are a parent who can donate a pre-loved pram or an independent retailer or a brand who can donate and help distribute overstocked pushchairs, we'd love to hear from you. To find our more visit Prams For Good.
HOW THE SCHEME WORKS
The campaign will take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent nursery retailers, logistics companies and local charities to families in need across the UK – and overseas. In addition to direct collections, we are looking to work with independent retailers and pram brands across the UK, to create a nationwide hub of drop off and collection points for the pushchairs for ultimate redistribution to a local charity network.
HOW THE SCHEME HELPS
Approximately 14 million people currently live in poverty in the UK, including 4.2 million children – that’s one in every four children who do not have the essentials available to them to live. Worrying statistics, made worse by job losses in the past year due to the COVID-19 pandemic as well increasing numbers of refugees seeking asylum.
The campaign will bring together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:
1. Help poverty-stricken families both in the UK and across the globe.
2. Improve physical, mental and emotional health, and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day.
3. Work towards a greener planet – so many prams are dumped, and we aim to reduce landfill by recycling the prams that have life in them yet and can be given to a good home.
WHY ARE PRAMS AND PUSHCHAIRS SUCH AN ESSENTIAL ITEM?
Not having access to a suitable pushchair means many parents are unable to get outside and access much-needed fresh air and headspace. This can affect their mental health and wellbeing often leaving them unable to cope with parenting and or to develop important supportive social networks. The cost of a prams is unattainable for millions of families in the UK and yet so many unwanted prams, in good condition, end up in landfill – or stuck in the loft. The situation has been made worse by the Pandemic where so many people have lost their jobs, businesses or are furloughed. Refugees and asylum seekers who arrive in the UK in just the clothes they stand up in also need support for their babies and children.
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