On Thursday 11 June 2026, as the World Cup kicks off, we’re hosting our own opening ceremony at Goods For Good’s new home in Croxley Park. In partnership with Oaklands College, the World Cup Packathon brings teams together for a hands-on experience that turns teamwork into real impact.
This event is part of our growing Sport For Good partnership with Oaklands College, using sport and community events to support families facing hardship.
Wold Cup Packathon I Event Details
For one day only, our new Croxley Park facility will become a global pitch where teams come together to pack essential goods for people in crisis — in the UK and around the world.
Each team represents a World Cup nation, but instead of goals, it’s boxes packed. Instead of points, it’s people reached.
DATE: Thursday 11 June 2026
TIME: 9AM — 6PM
FORMAT: 2-hour packing slots throughout the day
LOCATION: Goods For Good, Building 6 Unit 21, Croxley Business Park, Watford, WD18 8YA
TEAMS: Up to 6 people per team
FUNDRAISING COMMITMENT: We ask that each team commits to raising a minimum of £250
Sponsorship Opportunities
There are also a limited number of sponsorship opportunities available for organisations looking to increase their visibility and impact as part of the event. Register your interest below to find out more.
What to Expect
On the day, you’ll be part of a collective effort to support families and communities facing poverty, displacement and crisis — both in the UK and around the world. Every box packed will contain essential items that provide practical support, as well as a sense of dignity and care to those receiving them.
- A World Cup-themed experience, with each team representing a nation
- Hands-on volunteering, packing essential goods for people in crisis
- A shared atmosphere, working alongside other businesses towards a common goal
- A tangible outcome, with every box packed going directly to communities in need
The Impact You'll Be Part Of
In just one two-hour session, your team can:
- Pack around 30 boxes of essential goods
- Help divert approximately 180kg of usable items from landfill
- Prevent around 4,500kg of harmful CO₂ emissions
- Support up to 150 people with essential supplies
Across the day, that adds up to thousands of items reaching communities who need them most. This is Sport For Good in action.
Why Take Part?
The World Cup is a global moment, connecting millions of people through a shared experience.
Our World Cup Packathon takes that same idea and turns it into something tangible.
For one day, you can take part in something with real-world impact. As teams represent nations on the pitch, here you’ll be working together to support communities across the world — packing essential goods that will reach people facing poverty, displacement and crisis in over 32 countries.
It’s the same spirit of collective effort, just applied differently. Instead of goals, it’s boxes packed. Instead of points on a table, it’s people reached.
And at the end of the day, you can see exactly what you’ve helped make happen.
Register Your Interest
Spaces are limited and will be allocated across time slots.
Whether you're looking to bring your team together or explore sponsorship opportunities, we’d love to hear from you.
Harnessing the power of sport to change lives. We believe sport can inspire action, bring people together, and drive positive change. Through Sport for Good, we channel the energy and passion of the game into vital support for people facing crisis, raising both funds and awareness where it’s needed most.
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