Our Work

At Goods for Good, we believe in a sustainable world where no usable goods go to waste—and every person has the essentials they need to thrive. We collect and redistribute everyday items like bedding, clothing, footwear, and toiletries—diverting them from landfill and delivering them to people experiencing poverty, displacement, or crisis. By working with businesses, brands, and communities, we turn surplus into support—reducing waste, protecting the planet, and ensuring people in crisis aren’t left behind, but treated with compassion so they can rebuild their lives with dignity and hope.

Download our 2023-2024 Impact Report

Turning Surplus Into Support


Repurpose For Good

At the heart of everything we do is a simple idea: no usable item should go to waste. Repurpose For Good is our way of turning surplus into support—whether it’s clothing, bedding, toiletries or footwear. By working with brands, retailers, and individuals, we redirect quality goods away from landfill and into the hands of people facing hardship, here in the UK and around the world. It’s practical, sustainable, and life-changing. Read more

Sport For Good

Sport has the power to uplift, include, and inspire. Through Sport For Good, we collect and distribute new and second-hand sports kit and equipment to young people and communities facing disadvantage—helping them stay active, build confidence, and feel part of something positive. By removing barriers to participation, we’re opening up access to sport and its many benefits for those who need it most. Read more

Fashion For Good

Fashion For Good is our initiative to combat throwaway culture by giving quality clothing a second life. We accept donations of designer and high-street fashion, accessories, and collectables, reselling them on platforms like eBay and Vinted. Every item sold helps fund our humanitarian work, delivering essentials to those in crisis. By participating, you’re not only reducing waste but also supporting communities in need. Read more

Humanitarian Aid Partnership

Our Humanitarian Aid Partnership is a collaborative effort that unites businesses, charities, and communities to deliver essential goods to those affected by crises. By joining this partnership, organisations can support our mission by donating goods, providing warehousing and logistics, offering financial assistance, or engaging in corporate volunteering. This collective approach ensures that vital supplies reach vulnerable populations both in the UK and overseas, making a tangible difference in their lives. Read more

The Kind Network

UK charities working with vulnerable communities can join the Kind Network —our collaborative initiative providing regular access to donated essentials like clothing, bedding, footwear and toiletries. Members also benefit from peer support and shared learning opportunities.
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Support Our Work

We rely on the generosity of businesses, local communities, individuals, and dedicated volunteers to help support our team reach those most in need. Whether it's donating surplus or pre-loved goods, fundraising, financial support or volunteering your time or expertise, you can help support our work. Support our work

Meet the team



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Rosalind Bluestone MBE

Founder & CEO

Rosalind founded Goods For Good in 2014, she has over 20 years' expertise in humanitarian aid export.

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Mark Ashman

Mark Ashman

Chair of the Board of Trustees

Mark Ashman joined Goods For Good as Chair of the Board of Trustees in April 2025, bringing with him over 40 years of experience in the retail sector. His appointment reflects our continued commitment to sustainability—repurposing quality surplus goods to support vulnerable people while reducing waste and making better use of existing resources.

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Paul Caiden

Treasurer

Paul joined the Goods For Good team in 2023 as our Treasurer. A qualified Chartered Accountant, Paul worked for Saatchi & Saatchi for over 20 years.

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Andrew Anastasiou

Head of Partnerships & Fundraising

Andrew joined Goods For Good in 2021. Previously a CEO for a youth mental health charity, he has an impressive track record leading on projects tackling food poverty, serious violence, hate crime, community development and health inequalities.

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Naomi Bhundia

Naomi Bhundia

Community Relationships Project Coordinator

Naomi joined Goods For Good in 2024. She is responsible for building and nurturing strong connections within the community, ensuring our initiatives are effectively tailored to meet the needs of those we serve. Her passion for helping those in need and her expertise in community engagement will be instrumental in strengthening our outreach and impact.

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Naomi Kitchen

Marketing & Communications Manager

Naomi joined the team in 2020. She has nearly 20 years’ communications experience working with trusts and not-for-profit organisations.

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Judy Caiden

Operations Coordinator

Judy first joined Goods For Good as a volunteer and successfully ran our eBay store for three years. She now brings her experience in business, marketing and logistics to support the charity's operations.

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Ryan Du Bois

Ryan Du Bois

Operations Assistant

Ryan joined Goods For Good in 2024. He is responsible for handling and fulfilling the requests we receive from our UK charity partners managing the stock that's donated to us by our corporate and private donors.

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Noah Bernstein

Trustee

Noah has 15 years’ experience across the public and private sectors. He is currently Chief Operating Officer of GDI Hub. Having recently stepped down as Chair of Goods For Good (2014-2023), Noah continues to support the charity in his role as Trustee.

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Kelly Goosen GFG Trustee

Kelly Goosen

Trustee

With over 4 years' experience in the non-profit sector Kelly joined Good For Good's Board of Trustees in 2023. Kelly is an associate at the world's largest asset manager, BlackRock, and brings with her a breadth of experience in data strategy consulting, finance and sustainability.

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Narendra Laljani

Trustee

Narendra joined Goods For Good's Board of Trustees in 2024. A management educator, strategy consultant, and CEO coach, Narendra is passionate about "doing well by doing good." He integrates this ethos into his work, helping organisations align their strategies with principles of ethical leadership and social responsibility.

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Meiqin Yan Trustee

Meiqin Yan

Trustee

Mei joined Goods For Good as a Trustee in 2023. She is a chartered accountant with more than 10 years' experience in finance and budgeting. Mei has held various roles in investment management, payments, and higher education at large multinationals and small businesses. She currently works at BlackRock, the world's largest asset manager, as a Portfolio Manager.

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Ian Crooke

Trustee

Ian has been involved in the charity world for over 50 years. After a successful career in the accounting industry he has given eight years to Goods For Good as Treasurer. Having stood down from his role in 2022 he now supports the charity as a Trustee.

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Michael Stock

Trustee

Michael has been on the Board of Trustees with Goods For Good since 2018. His main focus is advising the charity on legal and real estate matters.

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