Goods For Good has been at the forefront of bridging the gap between excess and need since 2014. What sets us apart is not just our innovative approach to preventing waste, but our deep commitment to helping people survive and thrive. By partnering with leading brands, manufacturers, and suppliers, we ensure that surplus goods don’t go to waste. Instead, these essential items are redirected to individuals and families in need ; those facing some of the most challenging times in their lives.
Our mission goes beyond the redistribution of goods; it's about restoring dignity and hope. The essentials we provide — items that many take for granted — are often the lifeline that helps people move forward. Whether it’s a warm coat for a child, hygiene products for a family, or bedding for the elderly, every item plays a crucial role in improving lives.
How We Work
Source
We take donations of unsold essential goods from British industry, and pre-loved goods from communities and individuals. The goods sourced are needs-led and are distributed to vulnerable people all over the world.
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Store
We have a small facility in Watford as well as a Humanitarian Aid Hub in Northampton which was set up with our corporate partner My 1st Years. The Dune Group, another of our corporate partners, store goods on our behalf before they are sent to vulnerable individuals and communities. We are in urgent need of a large warehouse. If you think you can help please get in touch.
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Distribute
We use a low-cost model whereby goods are sourced via industry and community groups and then distributed through our network of charity and frontline organisations. Some of our corporate partners, including, The Dune Group and SEKO logistics provide transportation for the UK and overseas.
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Global Logistics
Through our international network of logistics partners, to-date we have been able to send humanitarian aid swiftly to those in desperate need in the UK and to over 29 countries worldwide.
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Impact
Goods For Good was set up with a very clear mission, to alleviate poverty and reduce waste. To date we've sent essential aid to over 5.1 million people in need in over 29 countries around the world. In turn saving thousands of tonnes of unsold and pre-loved goods going to landfill or being incinerated.
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Support Our Work
We rely on the generosity of businesses, local communities, individuals, and dedicated volunteers to help support our team reach those most in need. Whether it's donating surplus or pre-loved goods, fundraising, financial support or volunteering your time or expertise, you can help support our work.
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Meet the team
Rosalind founded Goods For Good in 2014, she has over 20 years' expertise in humanitarian aid export.
Graham joined as Chair of the Board of Trustees of Goods For Good in March 2024. With 23 years' experience in private equity, business growth, and governance, Graham brings a formidable skill set and a deep understanding of strategic leadership to our organisation. His appointment reflects his commitment to leveraging his professional skills for philanthropic efforts.
Paul joined the Goods For Good team in 2023 as our Treasurer. A qualified Chartered Accountant, Paul worked for Saatchi & Saatchi for over 20 years.
Andrew joined Goods For Good in 2021. Previously a CEO for a youth mental health charity, he has an impressive track record leading on projects tackling food poverty, serious violence, hate crime, community development and health inequalities.
Naomi joined Goods For Good in 2024. She is responsible for building and nurturing strong connections within the community, ensuring our initiatives are effectively tailored to meet the needs of those we serve. Her passion for helping those in need and her expertise in community engagement will be instrumental in strengthening our outreach and impact.
Jo joined Goods For Good in 2024 as our Volunteer Coordinator, bringing extensive experience in the charity sector to Goods For Good. She plays a vital role in organising and supporting our incredible volunteers, ensuring we can deliver essential aid to those who need it most.
Naomi joined the team in 2020. She has nearly 20 years’ communications experience working with trusts and not-for-profit organisations.
Judy first joined Goods For Good as a volunteer and successfully ran our eBay store for three years. She now brings her experience in business, marketing and logistics to support the charity's operations.
Ryan joined Goods For Good in 2024. He is responsible for handling and fulfilling the requests we receive from our UK charity partners managing the stock that's donated to us by our corporate and private donors.
The newest member of our Board, Alyson joined Goods For Good in May 2024. She brings over 25 years of corporate experience in the food and retail industries, having led successful campaigns for Sainsbury’s, Kingfisher, and Fortnum & Mason. Currently the Commercial Director at Fareshare UK, she combines her marketing expertise with a passion for social impact, making her an invaluable asset as we refine our strategies and expand our reach.
Noah has 15 years’ experience across the public and private sectors. He is currently Chief Operating Officer of GDI Hub. Having recently stepped down as Chair of Goods For Good (2014-2023), Noah continues to support the charity in his role as Trustee.
With over 4 years' experience in the non-profit sector Kelly joined Good For Good's Board of Trustees in 2023. Kelly is an associate at the world's largest asset manager, BlackRock, and brings with her a breadth of experience in data strategy consulting, finance and sustainability.
Narendra joined Goods For Good's Board of Trustees in 2024. A management educator, strategy consultant, and CEO coach, Narendra is passionate about "doing well by doing good." He integrates this ethos into his work, helping organisations align their strategies with principles of ethical leadership and social responsibility.
Mei joined Goods For Good as a Trustee in 2023. She is a chartered accountant with more than 10 years' experience in finance and budgeting. Mei has held various roles in investment management, payments, and higher education at large multinationals and small businesses. She currently works at BlackRock, the world's largest asset manager, as a Portfolio Manager.
Ian has been involved in the charity world for over 50 years. After a successful career in the accounting industry he has given eight years to Goods For Good as Treasurer. Having stood down from his role in 2022 he now supports the charity as a Trustee.
Michael has been on the Board of Trustees with Goods For Good since 2018. His main focus is advising the charity on legal and real estate matters.
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