About Us

At Goods For Good we source large quantities of basic everyday goods and deliver them to pre-identified communities in need around the world.

Goods For Good mobilises UK businesses and communities to donate unsold goods such as clothing, footwear, bedding, toiletries, and hygiene goods so that they can improve the lives of vulnerable individuals in desperate need. The goods sourced are needs-led and are distributed via charity and frontline organisations who support vulnerable people and communities including; older people, evacuees, refugees and asylum seekers, people who have been affected by modern slavery and human trafficking, people who are homeless or insecurely housed, those in assisted housing, affected by dementia or mental health issues, and families on low incomes or struggling financially.

Download our 2022-2023 Impact Report

How We Work


We take donations of unsold essential goods from British industry, and pre-loved goods from communities and individuals. The goods sourced are needs-led and are distributed to vulnerable people all over the world. Get involved


We have a small facility in Watford as well as a Humanitarian Aid Hub in Northampton which was set up with our corporate partner My 1st Years. The Dune Group, another of our corporate partners, store goods on our behalf before they are sent to vulnerable individuals and communities. We are in urgent need of a large warehouse. If you think you can help please get in touch. Get in touch


We use a low-cost model whereby goods are sourced via industry and community groups and then distributed through our network of charity and frontline organisations. Some of our corporate partners, including, The Dune Group and SEKO logistics provide transportation for the UK and overseas. Read more

Global Logistics

Through our international network of logistics partners, to-date we have been able to send humanitarian aid swiftly to those in desperate need in the UK and to over 26 countries worldwide. Read more


Goods For Good was set up with a very clear mission, to alleviate poverty and reduce waste. To date we've sent essential aid to over 4.3 million people in need in over 26 countries around the world. In turn saving thousands of tonnes of unsold and pre-loved goods going to landfill or being incinerated.

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Support Our Work

We rely on the generosity of businesses, local communities, individuals, and dedicated volunteers to help support our team reach those most in need. Whether it's donating surplus or pre-loved goods, fundraising, financial support or volunteering your time or expertise, you can help support our work. Support our work

Meet the team


Rosalind Bluestone MBE

Founder & CEO

Rosalind founded Goods For Good in 2014, she has over 20 years of twenty years’ expertise in humanitarian aid export.

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Paul Caiden


Paul joined the Goods for Good team in 2023 as our Treasurer. A qualified Chartered Accountant, Paul worked for Saatchi & Saatchi for over 20 years.

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Andrew Head Shot

Andrew Anastasiou

Head of Partnerships & Fundraising

Andrew was previously CEO for a youth mental health charity. He joins Goods For Good with an impressive track record leading on projects tackling food poverty, serious violence, hate crime, community development and health inequalities, and was CEO for a youth mental health charity.

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naomi kitchen

Naomi Kitchen

Marketing & Communications Manager

Naomi joined the team in 2020. She has nearly 20 years’ of communications experience working with trusts and not-for-profit organisations.

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Judy Sharp

Judy Caiden

Operations Coordinator

Judy first joined Goods For Good as a volunteer and successfully ran our eBay store for three years. She now brings her experience in business, marketing and logistics to support the charity's operations.

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Noah Bernstein


Noah has 10 years’ experience across the not-for-profit sector. He is currently Chief Operating Officer of Big Change. Having recently stepped down as Chair, Noah is now a Trustee of Goods For Good.

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Kelly Goosen GFG Trustee

Kelly Goosen


With over 4 years of experience in the non-profit sector Kelly joined Good For Good's Board of Trustees in 2023. Kelly is an associate at the world's largest asset manager, BlackRock, and brings with her a breadth of experience in data strategy consulting, finance and sustainability.

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Meiqin Yan Trustee

Meiqin Yan


Mei joined Goods For Good as a Trustee in 2023. She is a chartered accountant with more than 10 years of experience in finance and budgeting. Mei has held various roles in investment management, payments, and higher education at large multinationals and small businesses. She currently works at BlackRock, the world's largest asset manager, as a Portfolio Manager.

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max veenstra

Max Veenstra


It was thanks to the encouragement and support from Max Veenstra that Rosalind set up Goods For Good in 2014. Max is a logistics expert for humanitarian aid projects and is the Founder and Director of HRIF Holland, a Dutch charity. In addition to his role as Trustee, he also supports the charity with logistics in Europe.

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ian crooke

Ian Crooke


Ian has been involved in the charity world for over 50 years. After a successful career in the accounting industry he has given eight years to Goods For Good as Treasurer. Having stood down from his role in 2022 he now supports the charity as a Trustee.

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Michael Stock


Michael has been on the Board of Trustees with Goods For Good since 2019. His main focus is advising the charity on legal and real estate matters.

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kieron tarling

Kieron Tarling

IT Support Volunteer

Kieron is a Data Privacy Specialist and Consultant advising FTSE 100 companies and Charities in GDPR and global privacy legislation.


We are supported by a network of over 200 volunteers, many of whom volunteer with us on a regular basis. Whether it's time, services or expertise, volunteer support is critical to ensure we support vulnerable people in need. If you are interested in volunteering with us, get in touch.

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Keep in touch

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