SOS & Crisis Response

From earthquakes to conflict in the UK and abroad, Goods For Good react quickly with humanitarian aid and kindness across 29 countries, applying our expert knowledge in SOS and crisis response  to deliver dignity and hope to children and families in their hour of need.

Goods For Good helps communities and individuals who have been affected by war, displacement, or poverty. We've supported thousands affected by the Afghan Refugee Crisis and responded swiftly to those affected by the war in Ukraine, supplying essential items and clothing to refugees and evacuees as they arrive in the UK. During the Haitian Earthquake in 2021 and Beirut disaster in 2020, we supported partners delivering medical aid and urgent supplies. Most recently we have  sent vital essentials, including medical supplies and hygiene products, to those affected by the devastating earthquake in Türkiye-Syria.

We supported over a million people through the pandemic and those seriously affected by the recessions caused by COVID-19.  And we continue to support those affected by the subsequent cost of living crisis in the UK, providing a lifeline of vital goods to those most in need. Below you will find details of some of the projects we have initiated or collaborated in to help those in desperate need. 

A monthly donation is the most effective way to support our work. By joining our community of. monthly givers you're helping to provide essentials to people living in desperate circumstances and enabling them to take care of themselves and remain focused on their lives. Become a Friend of Goods For Good and provide hope to hundreds of people every year. 


Our Appeals

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Emergency Response Fund

Our Emergency Response Fund is a special reserve set up to allow us to respond quickly to SOS appeals, such as the devastating conflict in The Middle East, the recent earthquake in Morocco and conflict in Ukraine.

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Credit Photographer Arik Shraga 16

Ukraine Appeal

As well as supporting newly arrived evacuees in the UK, we have also set up aid hubs across the Polish border and a local feeding program in Ukraine.

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Labels For Good Community Invite

Labels For Good

Have you got designer clothes or accessories in your wardrobe that were an impulse buy, don't fit, are brand new or barely worn? Help us put a stop to throwaway fashion and divert goods from landfill by getting involved in our Labels For Good initiative. Donate your handbags and glad rags, your designer or vintage items for our eBay store and help us raise money for good!

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Sport For Good

It can be hard to understand how much value something as simple as a pair of trainers can have, when clothing and footwear are basics we take for granted. But for many of the people we've helped support, they've provided purpose, hope and healing. That's why in 2021 we launched our Sports For Good initiative.

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Previous Appeals

giving made easy

Giving the Gift of Health

Every month we support thousands of vulnerable people by delivering essential every day items such as toiletries and hygiene goods. Our partnership with Common Good allows you to donate goods with ease, meaning we're able to help more people access the everyday essentials they aren’t able to purchase themselves.

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Shoes For Little Feet

Having footwear that fits is something most of us take for granted. But for many of the people we support they are often a luxury they can't afford. That's why we work with organisations like Sal's Shoes to ensure vital footwear gets to little feet in need.

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Vodafone Charities Connected Campaign

As part of their Charities Connected campaign, Vodafone provided Goods For Good with 13,000 SIM cards with 20gb data, plus unlimited calls and texts for a period of six months which is activated on use. The SIM cards have been distributed to our UK charity partners who have been ensuring that vulnerable individuals, homeless individuals, refugees and Ukrainian evacuees are digitally connected.

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Big Heart Edit

The Big Heart Edit

In February 2021 we announced our partnership with The Big Heart Edit - a philanthropic organisation whose aim is two-fold; to raise money for charities that support vulnerable communities in the UK and abroad; and to encourage shopping with purpose.

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Afghan Refugee Appeal

The distribution of goods to the Afghan refugees and new arrivals into the UK is ongoing. Since September 2021 we have helped support thousands of new arrivals receive the basic essentials they need.

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Back To School

Goods For Good believes that no child should be disadvantaged because of their family’s financial situation. Every year we support families in the Watford and Greater London area as they prepare for the new school year. This year as record numbers of parents struggle to afford to buy school uniforms, we're asking you to support our Back to School campaign.

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Prams For Good

Prams for Good was a collaborative initiative, set up in 2021, with the aim of matching families in need with pre-loved prams and pushchairs to enable them to get out and about with their babies and children.

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Winter Appeal - The Twelve Gifts of Kindness

We believe that in someone's hour of need, your support can be the most powerful force for positive change. Our #TwelveGiftOfKindness Winter Appeal introduces the gifts that go beyond the material. When you donate you’re not just helping us deliver a 'Gift For Good' containing crucial items such as blankets, bedding, and clothing you’re also delivering an invaluable gift for those who need it most, providing comfort, hope, and a renewed sense of purpose. Thanks to Aviva’s Community Fund, every donation you make until 14th January will be DOUBLED, allowing us to make an even greater impact.

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