Winter Appeal - The Twelve Gifts of Kindness

As the temperature drops, and energy prices predicted to be 13% higher than last year, many people are facing difficult and desperate decisions that no one should have to make.  This winter, Goods For Good is on a mission to bring warmth, comfort, and hope to those in need and our Winter Appeal is actively underway. 

The team is preparing winter packs for thousands of families in the UK to help them navigate the winter months. Our winter packs provide tangible gifts – ranging from clothes and blankets and other basic necessities to books, games, and art supplies. But beyond that, what we deliver provides intangible gifts such as dignity, security and confidence. 

For the 3.8 million people living in extreme poverty in the UK, there’s no central heating, no thick blankets and no cosy home to settle into as temperatures start to fall.

Join Our Winter Campaign - The Twelve Gifts of #Kindness 

From the 1st December, we're launching a unique initiative to not only provide material essentials but to deliver the intangible gifts that truly matter. These gifts aim to address not only the immediate material needs of vulnerable communities but also the deeper, emotional aspects that contribute to their overall well-being and resilience. 

  1. Dignity: Many of the people we support have fled their homes with little more than the clothes on their backs. Providing clean, well-fitting clothing offers them dignity and the opportunity to express their identity. It helps them regain their sense of self-worth. 
  2. Empowerment: Adequate clothing allows our recipients to participate in daily activities and engage with others without feeling self-conscious or exposed. This empowerment is crucial for healing and rebuilding their lives.
  3. Comfort: Proper clothing provides warmth, comfort, and protection against the elements. It gives the families we support a sense of security and stability during a time of transition.
  4. Security: Material essentials contribute to a tangible sense of security. A warm coat in winter or a secure place to rest provides physical safety, fostering a feeling of stability and protection. 
  5. Rest and Recovery: From people who have been affected by modern slavery and human trafficking, to those who are homeless or insecurely housed, the people we support often need a safe and comfortable space to rest and recover. Bedding provides this essential refuge, supporting their mental and physical well-being. 
  6. Hygiene and Health: Toiletries, such as soap, toothpaste, and personal grooming items, are essential for maintaining cleanliness and overall well-being. They help the people we support stay healthy and regain control over their bodies. 
  7. Confidence: Personal hygiene supports mental health and self-esteem. Feeling clean and refreshed boosts confidence and contributes to their emotional recovery. 
  8. Inclusivity: Access to hygiene essentials ensures that children and adults can participate in daily life, employment opportunities, and community activities without fear of stigmatisation. 
  9. Community: Meeting basic needs establishes a foundation of trust. When individuals see consistent support from the community, they are more likely to trust and engage with local services. This engagement fosters a sense of interconnectedness, promoting social cohesion as individuals come together. 
  10. Peace of mind: The provision of essentials alleviates anxiety and uncertainty about where the next meal will come from, how to stay warm, or maintain personal hygiene. This reduction in anxiety is transformative, enabling individuals to redirect their mental and emotional energy towards other aspects of their lives. 
  11. Well-being: The psychological impact of having one's basic needs met is profound. It contributes to a positive mindset, reduces stress, and fosters a sense of control over one's life, all of which are essential components of overall mental well-being. 
  12. Hope: Our work provides hope by addressing the multifaceted needs of vulnerable individuals, instilling a sense of dignity, empowerment, and community support. Through tangible assistance and a commitment to positive change, Goods For Good contributes to a brighter and more hopeful future for those facing overwhelming circumstances. 


How it works

The elderly, young children, and low-income families are hit the hardest. For these communities, the realities of hardship include:

  • Cold Homes: Many cannot afford to heat their homes adequately, leading to cold and uncomfortable living conditions.
  • Food Scarcity: The choice between heating and eating is a painful one. Some must go without adequate food to keep warm.
  • Clothing Shortages: Warm clothing for adults and children becomes a luxury, as the cost of heating often takes precedence.
  • Health Risks: Vulnerable individuals, especially the elderly and the very young, are at greater risk of health issues due to prolonged exposure to the cold.

These thoughtful gifts will make a difference in the lives of those who are struggling, and bring meaningful moments during times of difficulty. Each day, we'll be asking for financial donations to support our cause. Your generosity not only helps us provide everyday essentials like nappies, period products, toiletries, warm coats, and clothing but also contributes to these invaluable gifts for those who need it most, providing comfort, hope, and a renewed sense of purpose.

  1. Donate - a modest contribution of £10, you can provide a 'Box of Hope' containing essential items like blankets, bedding, and crucial clothing and footwear. Two boxes alone are enough to support one parent and three children family. 
  2. Spread the word - get your friends and family involved and don't forget to mention the hashtag #TwelveGiftsOfKindness on social media

Let's make this season of giving truly impactful! Together, we can create a world filled with kindness, and compassion. 


When you donate £10 you’re not just helping us deliver a box containing crucial items such as blankets, bedding, and essential clothing and footwear, you’re also delivering an invaluable gift for those who need it most, providing comfort, hope, and a renewed sense of purpose. A donation of £20 is enough to support one parent and three children family. Support our Twelve Gifts Of Kindness Winter Appeal and help us bring relief to those in need. 


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