For too many families, Christmas brings added pressure they simply cannot afford. After covering essentials like heating, food and rent, there is often nothing left for gifts. As part of our No Family Left Out in the Cold Winter Appeal, the Toy Appeal makes sure every child we support receives a brand-new toy or gift this Christmas. It is a simple but powerful way of showing children that they are seen, valued and not forgotten.
Last Christmas, over160,000 children in England were living in temporary accommodation, the highest number on record.* Many of these families faced the harsh reality of being unable to afford basic necessities, let alone Christmas presents, turning what should be a joyful season into a time of hardship and uncertainty.
* Source BBC News
What we're collecting
We welcome donations of:
- New toys for all ages, from babies to teens
- New games, puzzles or crafts
- New toiletries and gift sets suitable for young people
What we cannot accept
To ensure safety, dignity and fairness, we cannot accept:
- Used or second-hand toys
- Toy weapons such as guns or knives
- Electrical items or anything requiring mains power
- Opened toiletries or part-used items
Get Involved
1. Donate a toy: Purchase a new toy or gift. Drop it off or post it to: Goods For Good, 100 Cecil Street, Watford, Hertfordshire WD24 5AF
2. Organise a collection: Schools, workplaces and community groups can run their own Toy Appeal drives on our behalf.
Last year, thanks to the generosity of our community, we brought Christmas joy to over 1,000 children. With your support, we can reach even more this year. If you cannot donate a toy, a £25 donation can help us provide a gift and essentials for a child this Christmas. Together, we can ensure no family is left out in the cold at Christmas.
Keep in touch
Join our community and receive news and updates from the Goods For Good headquarters.