Rosalind’s journey began in unexpected circumstances. At 60, she faced redundancy after 12 transformative years working for a London-based international charity. During that time, she saw the devastating effects of poverty firsthand, particularly in former Soviet Union countries, where families struggled to survive without basic necessities like blankets, clothing, and hygiene products. Those years of experience in exporting humanitarian aid not only changed her perspective—they shaped her purpose.
Here’s how a dining room table in Borehamwood became the foundation for a charity delivering hope across the globe.
Rosalind founded Goods For Good with a wealth of expertise in exporting overstocked goods, built during 12 transformative years at a London-based international charity. Witnessing the devastating effects of poverty in former Soviet Union countries, where families lacked basic necessities like blankets and clothing, deeply shaped her purpose and vision.
The tipping point came when a global crisis erupted in the Middle East. Families in northern Iraq were living under tarpaulins in desert heat, lacking even the barest essentials. Knowing lives were on the line, Rosalind resolved to act.
Driven by a deep sense of purpose and unable to walk away from the work she had dedicated herself to, Rosalind established Goods For Good. Encouraged by former colleagues and volunteers who shared her belief in the importance of continuing this mission, she began building what would become an extraordinary force for good.
Goods For Good began at Rosalind’s dining room table, with grit, determination and a tiny industrial unit donated to the cause. For over three years, she ran the charity on her own, proving that big impact can start small.
Sustainability has been at the heart of Rosalind’s mission from the very beginning. By repurposing goods that might otherwise end up in landfill, Goods For Good not only supports families in crisis but also helps reduce waste and protect the planet.
Partnerships have been key to Goods For Good’s success. With early support from the Dutch charity HRIF, access to an Amsterdam warehouse and collaboration with UK retailers, the charity built a supply chain that has reached 30 countries.
Goods For Good has faced its share of challenges, from Brexit to Covid-19. But Rosalind’s determination to adapt and grow in the face of adversity has ensured the charity’s survival — and its growth.
Today, Goods For Good partners with over 150 charities to provide essential goods to vulnerable people both at home and abroad. By repurposing surplus, we have supported over 6 million people through some of life’s most challenging moments. This remarkable impact is a testament to Rosalind’s vision: a world where no surplus goes to waste, and every donation creates meaningful change.
Mentorship played a pivotal role in Goods For Good’s success. With guidance from business mentor Andrew Jacobs, Rosalind navigated the complexities of running a charity on a shoestring budget.
What started as one woman’s mission to continue her life’s work has grown into a charity delivering more than goods — it delivers hope. Rosalind’s story is a reminder that with determination, expertise and heart, you can change the world—one delivery at a time.
Whether you’re a business looking to make a difference or an individual inspired to support our mission, there’s a place for you at Goods For Good. Join us in turning surplus into hope - find out more about how you can get involved.
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