Aviva’s Community Fund Doubles Impact of Twelve Gifts of Kindness Winter Appeal

Goods For Good is delighted to announce that, for the second consecutive year, we are the recipients of support from Aviva’s Community Fund. This partnership brings an incredible opportunity to amplify the impact of our Twelve Gifts of Kindness Winter Appeal throughout the month of December.

Through Aviva’s Community Fund, all donations made throughout December, up to a maximum of £250 per donation, will be matched, effectively doubling the contribution. This means that for every £1 donated, Goods For Good can deliver £100 worth of essential aid to families in need.

This collaboration with Aviva’s Community Fund is a tremendous opportunity for Goods For Good to extend our reach and provide vital assistance to even more individuals in need. The doubling of donations enables us to make a significant difference in the lives of those facing hardships during the winter.

Andrew Anastasiou, Head of Partnerships and Fundraising at Goods For Good

As we embark on this winter appeal, Goods For Good remains dedicated to supporting thousands of families as they navigate the challenges of the colder months. The Twelve Gifts of Kindness initiative not only provides essential aid but also symbolises the spirit of giving and compassion during the holiday season.

In parallel with traditional aid efforts, our #TwelveGiftsOfKindness Winter Appeal recognises the significance of addressing both material and emotional aspects that contribute to overall well-being. This approach aligns our mission to provide comprehensive support to those in need, acknowledging the holistic nature of human dignity and resilience. Aviva's support comes at a crucial time, highlighting the recognition of the significance of addressing the multifaceted challenges faced by vulnerable communities. By matching donations made to our Twelve Gifts of Kindness Winter Appeal, Aviva's Community Fund enables us to extend our reach and enhance our impact on vulnerable communities, ensuring that we can not only meet immediate material needs of those we support, but also contribute to the deeper, emotional aspects that are often overlooked.

"This collaboration with Aviva’s Community Fund is a tremendous opportunity for Goods For Good to extend our reach and provide vital assistance to even more individuals in need. The doubling of donations enables us to make a significant difference in the lives of those facing hardships during the winter," said Andrew Anastasiou, Head of Partnerships and Fundraising at Goods For Good.

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